Egli Federnfabrik
Branding, Identity, Marketing



Our challenge: reinventing tradition with a strategic rebranding. "Egli" is a brand with a 30-year history. The brand wanted a contemporary modernization while at the same time honoring tradition. And: The employees, some of whom have been loyal for decades, should be shown in front of rather than behind the machines. Without them, the spring factory would not be where it is today.









With that in mind, we have preserved existing identity-forming elements, such as the springs and the shades of blue. We also pay tribute to the red of the parent company "Federtechnik Group" in the rebranding.Above all: We put the team at the centre of attention and instead of a machine factory, we show a lively factory with passionate people who manufacture many individual parts by hand.


















Our message: Anyone who trusts Egli Federnfabrik benefits from the commitment of dedicated experts. And that message clearly has been received. Even with a fluctuating global economy, Egli has remained on a continuous growth course. The ever-increasing demand has even made a change of location necessary - the move to a larger and more modern factory has been completed. We are proud to have contributed to this.
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If you have read this far, you most probably already understand the great importance of the right branding and design. The only thing left to now is to schedule a free consultation call with us.
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